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課程名稱 |
國際企業經營策略
International Business Strategy |
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開課學期 |
105-1 |
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授課對象 |
管理學院 國際企業學研究所 |
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授課教師 |
邱宏仁 |
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課號 |
IB5059 |
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課程識別碼 |
724EU2400 |
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班次 |
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學分 |
3 |
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全/半年 |
半年 |
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必/選修 |
選修 |
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上課時間 |
星期二2,3,4(9:10~12:10) |
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上課地點 |
管二101 |
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備註 |
本課程以英語授課。上課教室：管二101。本課程英語授課。
限學士班三年級以上
總人數上限：180人 |
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Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1051IB5059_IBS_Chiu |
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課程簡介影片 |
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核心能力關聯 |
本課程尚未建立核心能力關連 |
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課程大綱
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為確保您我的權利,請尊重智慧財產權及不得非法影印
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課程概述 |
This International Business Strategy (IBS) course focuses on the key issues on formation, decision-making, communication & negotiation, and implementation of IBS. By key issues, we mean to leverage and integrate resources to achieve the effectiveness of objective-driven strategic processes, and to improve the efficiency of strategic conduct that links objectives and performance. As open-innovation business eco-systems prevail in current global marketplace, we further intend to redefine international strategy to incorporate strategic challenges across economic, political, cultural & social boundaries. |
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課程目標 |
Regarding the pedagogical approach, we are going to discuss core theories, best business practices, visionary thinking, seamless implementation, and policy implications. In global business environment under strategic uncertainty, flexibility and speed are key to competitive supremacy. You can expect to learn the relevant models and approaches for seeking untapped opportunities, for strengthening economic performance and social legitimacy, for upgrading technical and structural innovation, and for responding to dynamic changes in frontier-, or emerging-, or maturing-economies. |
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課程要求 |
You can expect to learn timely professional knowledge and experience in global strategy. Also, we will interact and exchange thoughts on the essence of conducting analyses and making discussions on global strategy. Our learning focus is on competitive & cooperative drivers, resources integration, capability deployment, strategic leadership, inter-firm alliance, managing institutional relationship, innovation and entrepreneurship, and acquisition & restructuring in the global marketplace. Finally, Professor Chiu commits to enhance students’ understandings of strategic thinking, decision-making framework, and action programs that are working surely.
To facilitate in-class mutual learning and contributions to each other, Professor Chiu expects you to be present in class on time. Those who arrive at class late should NOT disturb classmates. You are also expected to notify the class TA in e-mail in advance, if you will be absent from an upcoming class. |
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預期每週課後學習時數 |
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Office Hours |
另約時間 備註： By Appointment. |
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指定閱讀 |
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參考書目 |
(R1) Chiu, H (2014) Global Strategic Management in Open-Innovation Economy.
Presentation PPT for BenQ-Auo Group, August.
(R2) Tsai, J. (2014) Alibaba pre-IPO Roadshow Presentation PPT, Sept.
(R3) Bhattacharay, Hemerling, & Waltermann (2010) Competing for advantage: How
to succeed in the new global reality. The BCG Report, Boston Consulting Group.
(R4) Bhattacharay & Zabit (2009) Taking R&D global: Meeting the challenge of
getting it right. The BCG Report.
(R5) Corstjens & Lal (2012) Retail doesn’t cross borders. Harvard Business
Review, April, pp. 104-111.
(R6) Frisch, B. (2011) Who really makes the big decisions in your company?
Harvard Business Review, December, pp. 104 -111.
(R7) Ichii, S. et al. (2012) How to win in emerging markets: Lessons from
Japan. Harvard Business Review, May, pp. 126-130.
(R8) Isaacson, W. (2012) The real leadership lessons of Steve Jobs.
Harvard Business Review, April, pp. 93-102.
(R9) KPMG International(2012) KPMG’s Global Automotive Executive Survey 2012.
(R10) Lafley, et al. (2012) Bringing science to the art of strategy. Harvard
Business Review, September, pp. 57 – 66.
(R11) Lang & Mauerer (2010) Winning BRIC auto markets: Achieving deep
localization in Brazil, Russia, India, and China. The BCG Report.
(R12) Lindgardt, et al. (2009) Business model innovation. The BCG Report.
(R13) Manyika, et al. (2010) How to compete and grow: A sector guide to
policy. McKinsey Global Institute.
(R14) McAfee, A. (2011) What every CEO needs to know about the
cloud. Harvard Business Review, November, pp. 124-132.
(R15) Michael, et al. (2007) Beyond Great Wall: Intellectual property
strategies for Chinese companies. The BCG Report.
(R16) Olsen, et al. (2008) Missing link: Focusing corporate strategy on value
creation. The BCG Report.
(R17)Reeves, Love, and Tillmanns (2012) Your strategy needs a strategy.
Harvard Business Review, September, pp. 76 -83.
(R18) Roxburgh, et al. (2010) Lions on the move: The progress and potential of
African economies. McKinsey Global Institute.
(R19) Thompson, S. (2012) The perils of partnering in developing markets.
Harvard Business Review, June, pp. 23-25.
(R20) Woetzel, J., et al. (2014) China’s Digital Transformation. Mckinsey
Global Institute.
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評量方式
(僅供參考) |
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週次 |
日期 |
單元主題 |
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Week 1 |
09/13 |
(1) Course Introduction
(2) Class Administration Matters
(3) Introduction to Multinational Enterprises’ (MNEs) Cases and There Links to International Business Strategy (IBS) |
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Week 2 |
09/20 |
SMS Berlin Conference --> No Class Today.
(There will be a make-up class on 1/10/2017.) |
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Week 3 |
09/27 |
(1) Goals, Values, and Performance within MNEs
(2) Cross-Border Institutional Landscape & Strategic Leadership |
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Week 4 |
10/04 |
(1) Global Industry Analysis: Competition, Cooperation, or Co-opetition
(2) Deregulation and Privatization: Implications from Economic Reforms |
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Week 5 |
10/11 |
(1) The Foundations of strategy and IBS: A contingency view
(2) The “Surely-Work” Case Study
Method & Alternatives |
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Week 6 |
10/18 |
(1) Global Competitor’s Analysis.
(2) Competitive and Collaborative Dynamics in Emerging Economies |
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Week 7 |
10/25 |
(1) Resources, Capabilities, and Core Competencies (RCC)
(2) Developing & Leveraging RCC across National & Cultural Borders |
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Week 8 |
11/01 |
(1) Organizational & Managerial Constraints on IBS
(2) Strategies for Family Business Group around the World
(3) Nature & Sources of Competitive Advantage for MNEs |
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Week 9 |
11/08 |
Types of Competitiveness in the Global Landscape:
Cost-Leadership, Differentiation, Customer Loyalty, Speed, and Flexibility |
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Week 10 |
11/15 |
(1) Managing Evolution in Global Industries, Networks, Platforms, and Ecosystems
(2)Pioneering Advantage in Mature Industries |
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Week 11 |
11/22 |
(1) Strategic Innovation in Technology, Supply Chains, and Client Relations in Global Settings
(2) International Entrepreneurship & Venturing in SMAC and sharing economy |
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Week 12 |
11/29 |
(1) Vertical integration or Scope and Scale of MNEs
(2) Strategic Issues on Off-shoring & Outsourcing |
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Week 13 |
12/06 |
(1) Delivering & Restructuring MNE’s Value Creation Mechanisms from Global Operations
(2) How to manage diversity of global operations? |
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Week 14 |
12/13 |
Cross-Border Mergers and Acquisitions, Leveraged Buyouts, Partnership, and Joint Ventures |
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Week 15 |
12/20 |
(1) Governing and Implementing Strategy in Different Cultural & Institutional Settings
(2) Leading Strategic Change and Family Business Executive Succession |
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Week 16 |
12/27 |
Term Project Presentation I
The 1st part of wrap-up of discussions on the presented projects |
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Week 17 |
01/03/2017 |
Term Project Presentation II
The 2nd part of wrap-up of discussions on the presented projects |
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Week 18 |
01/10/2017 |
(A Make-up Class)
Invited Keynote Speech on
“Global Buyout, Private Equity Fund, and Restructuring for Sustainable Performance”
Grand Happy Hours |
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